Howdy, I’m Vinee.
I’m a copywriter and performance marketer based in Fayetteville, Arkanasas. When I’m not focused on my day job, I’m usually tinkering with my side hustle Ozark Brothers, riding my bike, or planning my next surfing adventure.
Get to Know Vinee
Favorite outdoor activities: Gravel biking & hiking
National parks visited: 14
Favorite brands: Seager Co, Bathing Culture, and Oxford Pennant
Currently listening to: Stardust by Willie Nelson
Favorite podcast episode: This one from Reply All
Experience
EDUCATION
University of Missouri-Columbia
Bachelor of Arts in Communication (2013)
WORK EXPERIENCE
Miller's Professional Imaging is the largest professional photo lab organization in the United States. Mpix – a division of Miller’s, Inc. – is our e-commerce brand. During my time with Miller’s, I have been responsible for creating, executing, and optimizing digital marketing efforts through strategic email and paid social campaigns. Whether I’m collaborating with graphic designers on a new product launch or optimizing CPAs on Facebook, I am passionate about creating engaging content to help our business thrive.
Director of Email & Social Marketing
Mpix & Miller’s Professional Imaging
Aug. 2013 – Present (10 Years)
Develop and maintain the content calendar for the Miller’s family of brands.
Lead a team of multidisciplinary creatives to create visually striking, high-performing email campaigns. In 2023, the Mpix email list eclipsed 2.5 million subscribers and generated $14 million in revenue.
Oversee the Miller’s family of brands social media presence on several platforms including Facebook, Instagram, YouTube, and TikTok, with an emphasis on creative organic content creation that supports the organization’s strategic goals. In 2023, the Mpix brand surpassed 104K followers on Instagram.
Establish and nurture valuable third-party relationships with Meta, influencers, and photographers.
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